| Titel | The Blind See More |
| Agentur | Grey Germany GmbH |
| Kampagne | The Blind See More |
| Werbende | discovering hands gUG |
| Marke | Discovering Hands |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2018 |
| Geschäftsbereich | Gemeinnützige Organisationen |
| Philosophie | Every year 18.000 women in Germany die of breast cancer. To avoid this, early detection is crucial. Whilst a mammography is painful and only available as preventive check-up for women above 50 years of age, Gynecologist Dr Frank Hoffmann came up with an idea providing early detection: discovering hands. An initiative using special people as tactile examiners who are capable of spotting lumps in breasts twice as accurately as any doctor – blind and visually impaired (B&VI) women. A breakthrough business idea that needed to become famous, accessible and turned into a franchise. To reach as many women as possible we developed a brand design that was equally understandable by sighted people, as well as B&VI – using a mix of Braille and normal font. An activation campaign raised awareness among potential patients with different promotion material at relevant touchpoints. Such as posters and flyers at gynaecologist’s waiting rooms and online banners on women websites. For our recruitment campaign, we not only specifically targeted B&VI people but invented completely new forms of advertising: Braille-printed duct tape turned ordinary objects into recruitment ads. Online banners became audible via screen readers. And the audio description of TV commercials – announcing products completely irrelevant for B&VI such as cars – delivered our message for zero media budget. A media channel that was unused for advertising up to date. Finally, we initiated and helped discovering hands to turn into a franchise business – expanding nationally and globally. |
| Medientyp | Fernsehen |
| Länge | |
| Chief Creative Officer | Fabian Kirner |
| Executive Creative Director | Juergen Adolph |
| Group Creative Director | Lindsay Cullen |
| Creative Director | Tim Liedtke |
| Texter | Michael Draheim |
| Texter | Kathrin Hagemeister |
| Art Director | Marc Schaede |
| Art Director | Miriam Hugo |
| Art Director | Jacqueline Szurawicki |
| Fotograf | Hajo Mueller |
| Produktionsfirma | Nuborn Pictures, Berlin |
| Direktor Fotografie | Kevin Krefta |
| Managing Director Creation | Prof. Ruediger Goetz |
| Managing Director | Michael Rewald |
| Management Supervisor | Claudine Bosshammer |
| Director UX | Jannic Hassing |
| TV Producer Creative Services | Benedikt Goerts |
| Stylistin | Linda Hippler, Top Agence |
| Composer | Emma Patterson, TRO Music |
| Composer | Adam Specter, TRO Music |
| Music Supervisor | Rebecca Gageik, TRO Music |
| Projektmanager | Jan Kranz, TRO Music |
| Sound Engineer | Timo Kockmeyer, Studio Funk |
| Sound Production Company | TRO Music, Duesseldorf |
| Sound Production Company | Studio Funk, Duesseldorf |
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