The millennium school - "The Open Door Project"

FCB Ulka

FCB Ulka New Delhi, Indien

Awards

11152

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: The millennium school
Länder: Indien

Werbende: The millennium school

Titel	The Open Door Project
Agentur	FCB Ulka
Kampagne	The open door project
Werbende	The millennium school
Marke	The millennium school
Posted	JunI 2019
Geschäftsbereich	Universitäten und Berufschulen
Story	Demonstrating that change is possible to create a movement.While India has some good private schools with great infrastructure, they remain underused once the schools shut after classes every afternoon. The idea was simply to open a door and provide access to the most underprivileged. The Open Door Project was created where The Millennium World School opened its doors to underprivileged children after regular classes and devoted its own infrastructure, resources, and teachers. It also reached out to volunteers, activists and NGOs to be part of the movement with a short film and on-ground activation. The outreach involved carrying the message through marginalized communities and neighborhoods to drive enrollments. What just one school has demonstrated is that the potential for transformation is huge. If the 350,000 odd private schools in India each took just 100 kids, we will have 30 million children getting access to quality education.
Medientyp	Interaktiv
Länge	135 seconds
Worldwide Creative Partner	Fred Levron
Chief Creative Officer	Swati Bhattacharya
Senior Creative	Donovan D'Souza
Stellvertretender Creative Director	Giamaria Fernandes
Copy Supervisor	Gazal Jain
Brand Management	Vishakha Khattri
Senior Brand Services Manager -Digital	Shankar Subramanium
Brand Services Manager - Social Media	Rohan Shetty
Creative Director	Rajdatta Ranade
Leiter Creative Group	Niraj Patil
Kreativer Berater	Chirag Bhasin
PR Director	Sumita Kaul
Regisseur	Anaam Mishra
Regisseur	Sandeep Salariya