Fred Levron
Global CCO at ---
New York, Vereinigte Staaten von Amerika
TitelThe Forgotten Team
Agentur
Kampagne The Forgotten Team
Werbende MEO
Marke MEO
Datum der ersten Ausstrahlung/Veröffentlichung 2022 / 11
Geschäftsbereich Mobilfunk, WAP
Story Reports of corruption and human rights abuses during the construction of stadiums and infrastructure for the 2022 World Cup in Qatar made it a highly controversial event. More than 6,500 workers lost their lives due to bad working conditions, while thousands more were subjected to modern-day slavery.As the biggest broadcaster in Portugal and long-time sponsor of the national team, MEO questioned their responsibility. How could MEO fulfil all commercial obligations while upholding their ethical principles?The Forgotten Team is a bold tribute to the thousands of migrant workers who died for the 2022 World Cup. The Team’s jersey was inspired by the workers vests and Human Rights Act Article 4. Its members were made up of the 10.33 million people in Portugal.
Medientyp Public Relations
Art Director
Art Director Assistant
Assistant Director
Chief Creative Officer
Texter
Designer
Regisseur
Cutter
Cutter
Executive Creative Director
Executive Producer
Regisseur
Global Chief Creative Officer
Grafik-Designer
Head of Design
Head of Digital
Produktionsleitung
Motion Designer
Motion Graphics Designer
Motion Graphics Designer
Photo Producer
Fotograf
Produzent Post-Produktion
Produktionsmanager
Etatdirektor
Kundenbetreuer
Chief Executive Officer (CEO)
Head of Strategy
Head of Studio
PR manager
PR manager
Produzent
Produzent
Produzent
Produzent
Strategist
Strategist

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