Titel | Case Contract for Change |
Agentur | FCB Chicago and FCB NY |
Kampagne | Contract for Change |
Werbende | AB Inbev |
Marke | Anheuser Busch, Michelob ULTRA |
Datum der ersten Ausstrahlung/Veröffentlichung | 2021 / 4 |
Geschäftsbereich | Bier, Cidre |
Slogan | Calling all farmers join contract for change today |
Story | Contract for Change is Michelob ULTRA Pure Gold’s commitment to create an organic future by helping farmers transition to organic through technical support, transitional premiums and a purchase guarantee. #GROWORGANIC |
Medientyp | Case Study |
Länge | |
Filmproduzent/Produzent | Domenic Caruso |
Former Chief Creative Officer FCB Chicago | Liz Taylor |
Account Supervisor | Michael Fox |
Chief Creative Officer FCB Chicago | Andrés Ordóñez |
Filmproduzent/Produzent | Rene Steinkellner |
EVP Group Management Director | Antoniette Wico |
Co-Chief Creative Officer FCB NY | Gabriel Schmitt |
VP Director of Production | Joe Tipre |
Executive Creative Producer | John Bleeden |
Stellvertretender Creative Director | Tim Schoenmaeckers |
Stellvertretender Creative Director | Niels Sienaert |
Executive Producer | Ximena Aguirre |
Cutter | Cameron Yergler |
VP Director of Audio | Jason Ryan |
EVP Worldwide Creative Partner | Fred Levron |
SVP Director of Strategic Planning | Thomas Hehir |
VP Creative Director | Marianna Ruiz |
Vice President Marketing Michelob ULTRA (current) | Ricardo Marques |
Sr. Art Director | Marcus McCoy |
Post-Produktion | Alex Bartczak |
Produktion | Myles Beeson |
Direktor Fotografie | Myles Beeson |
Director Project Management | Kristin Oberg |
Sr. Production Business Manager | Ellen Kuratnik |
Talent Manager | Trish Gregor |
Vice President Marketing Michelob ULTRA (former) | Azania Andrews |
Senior Marketing Director Michelob ULTRA | Marcela Garcia |
Sr. Producer | Carolina Velez |
Creative Director | Peter Carnavale |
Management Director | Bianca Marcus |
Leiter Strategie | John Kenny |
VP Analytics Director | Paul Bierzychudek |
Senior Strategic Planner | Melissa Jackson |
Filmproduzent/Produzent | Jim Walter |
Filmproduzent/Produzent | Jonathan Wachala |
Production Business Manager | Steve Armstead |
Traffic Manager | Mary-Beth Patton |
Fotograf | Steven Piper |
Audioingenieur | Batsirayi Zesaguli |
Studio-Manager | Drew Beeson |
Director Michelob ULTRA | Samantha Durrant |
Senior Director of Agricultural Procurement Michelob ULTRA | Jessica Newman |
Post-Produktion | Lord + Thomas |