Titel | The New Humanity |
Agentur |
Armando Testa Group
|
Kampagne |
#TheNewHumanity
|
Werbende |
Lavazza
|
Marke |
Lavazza
|
Posted | Dezember 2021 |
Geschäftsbereich | Kaffee, Tee, Kakao
|
Story | This is the campaign that invites to discover “The New Humanity”: the 2021 Lavazza Calendar. An artistic project that involves photographers, architects, poets, musicians, fashion designers and actors. A global reflection on post-lockdown humanity. |
Problem | "I cannot bear to live in a world that destroys natural resources" Luigi Lavazza, 1935.The aim of the company, from its founder to the present day, has always been to create a seamless cycle in which product and process innovation, qualitative excellence and sustainability feed off one another.That’s why we turned Calendar, the most important CSR project of Lavazza. |
Medientyp |
Presse & Publikationen
|
Executive Creative Director |
Michele Mariani
|
Creative Director |
Federico Bonenti
|
Texter |
Federico Bonenti
|
Creative Director |
Andrea Lantelme
|
Art Director |
Andrea Lantelme
|
Grafik-Designer |
Michela Repellino
|
Kundenbetreuung |
Benedetta Buzzoni
|
Kundenbetreuung |
Gina Graci
|
Fotograf |
Denis Rouvre
|
Fotograf |
Christy Lee Rogers
|
Entrant Company |
Armando Testa Spa |
Executive Creative Director |
Michele Mariani |
Creative Director, Copy |
Federico Bonenti |
Creative Director, Art |
Andrea Lantelme |
Graphic Designer |
Michela Repellino |
Client Service |
Benedetta Buzzoni, Gina Graci |