Titel | Infinity |
Agentur | Armando Testa Group |
Kampagne | #TheNewHumanity |
Werbende | Lavazza |
Marke | Lavazza |
Posted | Dezember 2021 |
Geschäftsbereich | Kaffee, Tee, Kakao |
Story | This is the campaign that invites to discover “The New Humanity”: the 2021 Lavazza Calendar. An artistic project that involves photographers, architects, poets, musicians, fashion designers and actors. A global reflection on post-lockdown humanity. |
Problem | "I cannot bear to live in a world that destroys natural resources" Luigi Lavazza, 1935.The aim of the company, from its founder to the present day, has always been to create a seamless cycle in which product and process innovation, qualitative excellence and sustainability feed off one another.That’s why we turned Calendar, the most important CSR project of Lavazza. |
Medientyp | Presse & Publikationen |
Executive Creative Director | Michele Mariani |
Creative Director | Federico Bonenti |
Texter | Federico Bonenti |
Creative Director | Andrea Lantelme |
Art Director | Andrea Lantelme |
Grafik-Designer | Michela Repellino |
Kundenbetreuung | Benedetta Buzzoni |
Kundenbetreuung | Gina Graci |
Fotograf | Denis Rouvre |
Fotograf | Christy Lee Rogers |