Titel | The Museum of Procrastination |
Agentur | J. Walter Thompson London |
Kampagne | Supporting Human Ambition |
Werbende | HSBC |
Marke | HSBC |
Datum der ersten Ausstrahlung/Veröffentlichung | 2015 / 11 |
Geschäftsbereich | Bank Services, Börsenmakler |
Story | The light-hearted and playful film features a group of people being shown round the awe-inspiring ‘The Museum of Procrastination’ by a charismatic guide. It is a strange place of wondrous rooms and magical displays, symbolising good intentions that were never realised. From unused gym membership cards and unfinished novels, to musical instruments barely played. The Museum stands as a testament to all those pursuits, ideas and inventions that were never explored, or never given the chance of coming to fruition. The focus of the film is on a young woman, Ellie, who after being guided round the Museum has a moment of reflection about the ambitions she never pursued. From the dream-like museum we suddenly cut to her at her desk at home seemingly inspired, she picks a previously discarded idea out of the waste paper bin, as if about to start turning her dreams into reality. |
Medientyp | Fernsehen & Kino |
Länge | |
Ton | 750mph |
Werbeleiter | Andrea Newman |
Werbeleiter | Hamish Goulding |
Werbeleiter | Brianna Davis |
Creative Director | Axel Chaldecott |
Creative Teammitglied | Richard Hol |
Etat-Planer | Rob Alexander |
Kaufmännischer Geschäftsführer | Luke Kenny |
Etatdirektor | Charlie Martyn |
Kundenbetreuer | Gemma Swinglehurst |
Agency Producer | Doug Wade |
Assistant Agency Producer | Eleanor-Rose Stamp |
Regisseur | Traktor |
Produktionsfirma | Traktor |
Cutter | Edward Line |
Ton | Sam Ashwell |
Global Director in Charge | Joseph Petyan |