Titel | Bedroom (Airport) |
Agentur | J. Walter Thompson London |
Kampagne | Supporting Human Ambition |
Werbende | HSBC |
Marke | HSBC |
Datum der ersten Ausstrahlung/Veröffentlichung | 2015 / 11 |
Geschäftsbereich | Bank Services, Börsenmakler |
Story | The print campaign sets out to capture ‘the story of human ambition’, and re-awaken the valuable insights behind ‘ambition’ which are fundamentally, and distinguishably, human. The triptych-style executions explore different themes and perspectives on what ambition means to different people in different places; from where ideas come from, to what drives them, to how visionaries see the world. The tone of the creative is warm, inclusive and thought-provoking. |
Medientyp | Plakat |
Creative Director | Axel Chaldecott |
Global Director in Charge | Joseph Petyan |
Werbeleiter | Hamish Goulding |
Etat-Planer | Rob Alexander |
Kaufmännischer Geschäftsführer | Luke Kenny |
Werbeleiter | Brianna Davis |
Kundenbetreuer | Gemma Swinglehurst |
Regional Account Director | Rollo Gwyn-Jones |
Kundenbetreuer | Ben Golden |
Projektmanager | Louise Tench |
Creative Teammitglied | Mark Campion |