Zusammenfassung
Strategic marketing communications consultant with particular expertise in integration. Deep knowledge of all communications channels. Particular expertise in integrated marketing, shopper marketing and e-commerce.
Specialties: Advertising, media, contract negotiation, integration, integrated marketing, e-commerce, shopper marketing
Skills
- Integrated Marketing
- Advertising
- Marketing Communications
- Digital Marketing
- E-commerce
- Digital Strategy
- CRM
- Marketing Strategy
- Digital Media
- Analytics
- Brand Development
- Media Planning
- Interactive Marketing
- Online Advertising
- Brand Architecture
- Mobile Marketing
- Management
- Relationship Marketing
- Customer Insight
- New Business Development
- Leadership
- Shopper Marketing
- Strategy
- Creative Strategy
- Direct Marketing
- Creative Direction
- Shopper Marketng
- Integration
- Contract Negotiation
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Richard Kirshenbaum
Founder & Chief Executive Officer
NSG/SWAT
Tamara Ingram
Former Chairman
Wunderman Thompson
Bruno-Georges David
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Communication Sans Frontières
Joe Sciarrotta
USA CCO
Ogilvy & Mather, Chicago
Mark Lund
President McCann Worldgroup UK and Europe
McCann Worldgroup UK
Positionen
CEO
Geometry Global North America
April 2014 - Derzeit hier (10 Jahre)
Shopper Marketing Head
WPP
September 2011 - Derzeit hier (12 Jahre 7 Monate)
Through WPP's The Store, heading up shopper marketing efforts at WPP to create customized shopper team offerings for large, global clients.
Global Client Leader
WPP
August 2008 - Derzeit hier (15 Jahre 8 Monate)
Oversee all WPP services working with Kimberly-Clark globally - advertising, media, research, analytics, digital, CRM, shopper marketing, e-commerce.
E-commerce Practice Lead
Ogilvy & Mather
January 2012 - April 2014 (2 Jahre 3 Monate)
Leading Ogilvy's efforts to transform their e-commerce services to benefit clients.
Board member
Volunteer Connect
2008 - 2010 (2 Jahre)
Helped develop strategic vision and business plan. Led new identity and branding efforts.
Director of Integration
Mediaedge
April 2006 - July 2008 (2 Jahre 3 Monate)
Oversaw integration of MEC assets - digital, retail, promotion, planning. Ran Cadbury Schweppes and Cadbury Adams, as well as Energizer, Schick and Playtex.
group managing director
mcgarrybowen
June 2005 - April 2006 (10 Monate)
Ran new business efforts.
Managing Director
New York, Vereinigte Staaten von Amerika
April 2005 - April 2006 (1 Jahr)
P&L and management responsibility of the office. Ran the largest account, MBNA across eight WPP agencies.
Ran integrated accounts like Star Alliance, ABB, Colgate, Miller Brewing, KFC, Dr Pepper/Seven Up and Burger King.
account executive
hdm
1986 - 1989 (3 Jahre)
account executive
hcm
1986 - 1989 (3 Jahre)
Ausbildung
MBA, Marketing
1989 - Derzeit hier (35 Jahre 3 Monate)
1975 - Derzeit hier (49 Jahre 3 Monate)
