Waka Kotahi NZ Transport Agency - "Doors"

Clemenger BBDO

Clemenger BBDO Wellington, Neuseeland

3100

Titel	Doors
Agentur	Clemenger BBDO
Kampagne	Doors
Werbende	New Zealand Transport Agency
Marke	Waka Kotahi NZ Transport Agency
Datum der ersten Ausstrahlung/Veröffentlichung	2020 / 12
Geschäftsbereich	Verkehrssicherheit
Slogan	Drinking ? Don't drive.
Story	Every week, there are around 500 drink driving offences across New Zealand. While the message to not drink and drive is widely known, many of these drivers have developed a sense of complacency: “They know the drink-driving limits, know the Police are out there, and know that drinking increases their chances of crashing – but they’re still willing to take the chance” explains Rachel Prince, Waka Kotahi Principal Advisor Advertising, “They’ve made a habit of risking the unknown.” It’s these complacent drink drivers across New Zealand that DOORS confronts with the harsh reality that it could all go wrong in an instant. Showing a cross-section of Kiwis and some familiar drinking moments, the spot shows that bad ends to good nights don’t start the moment drink drivers skid off the road, get busted by the cops, or overshoot that corner. They’re triggered the moment they make the call to open their car door.
Medientyp	Interaktiv
Länge	60 seconds
Medienagentur	OMD New Zealand
Produktionsfirma	Goodoil Films
Geschäftsführer	George Mackenzie
Executive Producer	Andrew McLean
Direktor Fotografie	Ginny Loane
Cutter	Stewart Reeves
Online / VFX	Blockhead
Kolorist	Dave Gibson
Musik	Cam Ballantyne
Fotograf	Steve Boniface
Regisseur	Joel Kefali