Danielantonio Di Palma
Social Media Director at GTC
Rome, Italien
TitelPanda Yeti (Film Case)
Kampagne Panda Yeti
Werbende Fiat
Marke Fiat Panda Cross 4x4
Datum der ersten Ausstrahlung/Veröffentlichung
Geschäftsbereich Allradantrieb
Story No matter what the difficulties of winter, nothing can stop the Panda Cross 4x4. A mini-game based on the interaction dynamics of the Instagram Stories will show a Panda Cross 4x4 travelling along a mountain road. A series of evil snowmen will try to block its path, but thanks to its cross design and its four-wheel-drive system, Panda Cross 4x4 will be able to reach its destination. By tapping at the right time, the user will keep Panda Cross 4x4 going, till the last tap with a clip from the commercial.
Medientyp Interaktiv
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