| Titel | Cardless Cash |
| Agentur | Saatchi & Saatchi |
| Kampagne | ‘Power of Thumbs’ |
| Werbende | St. George Bank Limited |
| Marke | St George |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2015 / 8 |
| Geschäftsbereich | Bankwesen, Finanzen, Recht & Versicherung |
| Story | In this St. George Bank content campaign, the spotlight shines on a digit that has too long been in the shadows; finally giving the oft overlooked thumb its due. ‘Power of Thumbs’ is a campaign for St. George Bank's new everyday banking app that gives customers unprecedented control of their financial life, right from the palm of their hand (or thumb). The campaign consists of five films that star real thumbs in a world of miniature sets. The content campaign is being delivered online, socially and on phones. |
| Medientyp | Internet-Film |
| Länge | |
| Mehr Informationen | http://info.stgeorge.com.au/personal/bank-accounts/transaction-accounts/complete-freedom-d/?pid=isc:dp:q4-dp_1508:thumbs:hpg_a |
| Produktionsfirma | Photoplay Films |
| Executive Creative Director | Mike Spirkovski |
| Art Director | Pierre-Antoine Gilles |
| Texter | Guy Hobbs |
| Geschäftsführender Teilhaber | Toby Aldred |
| Kaufmännischer Geschäftsführer | Suzanne Leddin |
| Agency Executive Producer | Paul Johnston |
| Regisseur | Scott Otto Anderson |
| Executive Producer | Oliver Lawrance |
| Direktor Fotografie | Daniel Ardilley |
| Produktionsdesigner | Virginia Mesiti |
| Cutter | Simon Njoo |
| Post-Produktion | FSM VFX |
| Leitung Spezialeffekte | Howard Hill |
| Produzent Post-Produktion | Tina Braham |
| Ton | Nylon Studios |
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