| Titel | RE Program Information Deck |
| Agentur | Publicis Conseil |
| Kampagne | RE Program |
| Werbende | Orange |
| Marke | Orange |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2022 / 11 |
| Geschäftsbereich | Telekommunikation |
| Story | The creative idea is to give phones a second life in each stage/part of the campaigns. Our goal was to show that our phone still has value when we decide to get another one, just as children’s toys. The play on childhood nostalgia has been very effective and provided a strong communication territory that we could build on year after year. To give life to the Re program, our creative strategy was showing that doing something good for the environment was as simple as using a child’s toy. We developed that for 3 years, through 3 campaigns: Re Program (Recycle, Refurbish, Return, Repair) with the Toy campaign in 2021 & 2022, Refurbished Phone with the Christmas campaign in 2022, Benefit from buy-back in The Little Collector campaign in 2023. |
| Medientyp | Case Study |
| President & Chief Creative Officer | Marco Venturelli |
| Executive Creative Director | Fabrice Delacourt |
| Texter | Benjamin Sanial |
| Art Director | Raphaël Halin |
| Creative Assistant | Célia Kuczynski |
| Creative Assistant | Caroline Delhoume |
| Art Director Assistant | Vincent Laugier |
| Direktor Strategische Planung | Damien Sabatier |
| Executive Client Lead | Marie Wallet |
| Executive Client Lead | Anne Dauvé |
| Kaufmännischer Geschäftsführer | Claudia Weiss |
| Kaufmännischer Geschäftsführer | Emilie Jeanneau |
| Etatdirektor | Adrien Roux |
| Etatdirektor | Aline Auger |
| Account Executive | Priyanka-Lisa Sen |
| Account Executive | Clément Renault |
| Account Executive | Chloé Tabourian |
| Druck-Produzent | Sandrine Martin |
| Agentur TV-Produzent | Benjamin Auberdiac |
| Agentur TV-Produzent | Prodigious |
| Sound Post-Producer | Joël Tessonneau |
| Produzent Post-Produktion | Franck-Hervé Marc |
| Editing Producer | Nik Hudson |
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