| Titel | RE Program Board |
| Agentur | Publicis Conseil |
| Kampagne | RE Program |
| Werbende | Orange |
| Marke | Orange |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2022 / 11 |
| Geschäftsbereich | Telekommunikation |
| Story | The creative idea is to give phones a second life in each stage/part of the campaigns. Our goal was to show that our phone still has value when we decide to get another one, just as children’s toys. The play on childhood nostalgia has been very effective and provided a strong communication territory that we could build on year after year. To give life to the Re program, our creative strategy was showing that doing something good for the environment was as simple as using a child’s toy. We developed that for 3 years, through 3 campaigns: Re Program (Recycle, Refurbish, Return, Repair) with the Toy campaign in 2021 & 2022, Refurbished Phone with the Christmas campaign in 2022, Benefit from buy-back in The Little Collector campaign in 2023. |
| Medientyp | Case Study |
| Medienagentur | Havas Media |
| Executive Creative Director | Fabrice Delacourt |
| Creative Director | Fabrice Delacourt |
| Texter | Benjamin Sanial |
| Executive Client Lead | Marie Wallet |
| Executive Client Lead | Anne Dauvé |
| Art Director | Raphaël Halin |
| Kaufmännischer Geschäftsführer | Emilie Jeanneau |
| Agentur TV-Produzent | Benjamin Auberdiac |
| President & Chief Creative Officer | Marco Venturelli |
| Produzent Post-Produktion | Franck-Hervé Marc |
| Druck-Produzent | Sandrine Martin |
| Sound Post-Producer | Joël Tessonneau |
| Werbeleiter | Quentin Delobelle |
| Kaufmännischer Geschäftsführer | Claudia Weiss |
| Art Director Assistant | Vincent Laugier |
| Kundenbetreuung | Héloïse MATHON |
| Etatdirektor | Adrien Roux |
| Direktor Strategische Planung | Damien Sabatier |
| Etatdirektor | Aline Auger |
| Creative Assistant | Caroline Delhoume |
| Creative Assistant | Célia Kuczynski |
| Account Executive | Priyanka-Lisa Sen |
| Editing Producer | Nik Hudson |
| Account Executive | Clément Renault |
| Account Executive | Chloé Tabourian |
| Agentur TV-Produzent | Prodigious |
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