| Titel | Guide Dogs support |
| Agentur | The Gate |
| Kampagne | We Find the Way |
| Werbende | Guide Dogs |
| Marke | Guide Dogs |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2023 / 3 |
| Geschäftsbereich | Informations-/Hilfevereinigung über der Krankheit |
| Story | The video tells the story of two brothers growing up together. One of the siblings is impacted by visual impairment as he grows but with the different types of support afforded by Guide Dogs over the years, our hero can be seen thriving in independence and continuing to prank his brother, well into adulthood. |
| Philosophie | The campaign’s casting includes people with lived experience of sight loss, to ensure authentic representation of the organisation’s service users. The production team consulted with Guide Dog inhouse specialists, people with sight loss and Guide Dog users at key stages of the process to ensure the production was fully accessible and the action authentic. |
| Medientyp | Fernsehen |
| Länge | |
| Produktion (Agentur) | Dark Energy Films |
| Redaktion | Marshall Street Editors |
| Chief Creative Officer | Lucas Peon |
| Creative Teammitglied | Charlie Smith |
| Creative Teammitglied | Max Gill-Engel |
| Etatdirektor | Rachel Furness |
| Account Executive | Georgina Smellie |
| Agency Producer | Katy Hampson |
| production director | Arni Thor-Jonsson |
| Producer | Phil Barnes |
| Produktionsassistant | Jamilla Hardy |
| Executive Producer | Matt Brown |
| Projektmanager | Poppy Shafto |
| Post Production/VFX | Creative Outpost |
| Cutter | John Mayes |