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Alexander Hildenberg
Alexander Hildenberg
Creative Film & Foto Director at Accenture Song Germany
Hamburg, Deutschland
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TitelA Hand Ball That Could Save Your Life.
Agentur
Kampagne A Hand Ball That Could Save Your Life.
Werbende Borussia Dortmund
Marke Borussia Dortmund
Datum der ersten Ausstrahlung/Veröffentlichung 2022
Geschäftsbereich Sportmannschaft, Sportereignisse
Story To raise awareness for testicular cancer check-ups, we turned the pitch of Borussia Dortmund’s stadium into a giant for a good cause: February 4th – World Cancer Day and home comeback of Sébastien Haller after 6 months of fighting against the disease.Before kick-off, we added a bump on the center circle in the stadium to symbolize a testicular tumor, creating a giant irritating image which sparked speculation: fans posted photos on their social channels and the media featured the dubious center circle.After the buzz reached its peak, we resolved everything at half-time: in a video Haller and groundskeeper Willi Droste called on men to screen themselves regularly, revealing our motto: ‘A hand ball that could save your life’. Then, urologists educated the fans in interviews – in the stadium and on TV.The results: Media buzz around the world and urologist slots at Borussia’s test center were fully booked.
Medientyp Case Study
Länge
Schauspieler
Art Director
Texter
Direktor Fotografie
Executive Creative Director
Agency Producer
Senior Account Director
Senior Copywriter
Kundenbetreuer
Agency Post-production Producer
Produzent
Creative Director
Director Of Marketing & Digitalization
Executive Director, Sports
Head of Marketing
Junior Art Director
Junior Copywriter
Geschäftsführer
Lead Brand Management

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