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Alexander Hildenberg
Alexander Hildenberg
Creative Film & Foto Director at Accenture Song Germany
Hamburg, Deutschland
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TitelDesigned In Bangladesh. Made in Europe.
BriefThe fashion industry's traditional model often exploits the Global South, especially marginalizing female talent. "Designed in Bangladesh. Made in Europe," a collaboration between visionary female designer Rokaiya Ahmed Purna and Ekn Footwear, stands as a beacon for change, emphasizing gender equity and ethical fashion. Determined to spotlight Rokaiya's unmatched creativity, we sought to overturn biases concerning design origin and innovation. The campaign's impact was undeniable: a 300% increase in sales, global engagement spanning over 140 million people. Rokaiya rapidly gained recognition, becoming an influential Asian role model. Each sale bolsters and amplifies female Bangladeshi creatives, offering them an international stage. In sum, this isn't merely a sneaker—it's a revolutionary step towards a world that values talent, regardless of gender or borders. The campaign's success was evident through increased awareness, engagement, and support from the community, reaffirming the significance of its message and the impact it made.
Agentur
Kampagne Designed in Bangladesh. Made in Europe.
Werbende EKN Footwear
Marke EKN
Datum der ersten Ausstrahlung/Veröffentlichung 2023 / 1
Geschäftsbereich Sportschuhe
Story Challenging fashion's exploitative norms, our "Designed in Bangladesh. Made in Europe." sneaker, by Rokaiya Ahmed Purna and Ekn Footwear, reinvents the supply chain. This initiative not only celebrates global creativity but ensures that profits support Bangladeshi creatives. A transformative step towards ethical fashion, celebrating overlooked talent.
Medientyp Case Study
Geschäftsführer
Creative Director
Produktdesign
Executive Creative Director
Executive Design Direktor
Group Creative Director
Creative Lead
Creative Director
Creative Lead
Kundenbetreuer
Kundenbetreuer
Kundenbetreuer
Kundenbetreuer
Designer
Designer
Designer
Texter
Texter
Texter
UX Designer
PR manager
PR manager
Agency Producer
Agency Producer
Post-Produktion
Direktor Fotografie
Motion Design
Sound Engineer
Art Buyer
Produktionsfirma
Creative Producer
Sound Engineer
Post-Produktion
Kolorist
Cutter
Cutter
Cutter
Produktionsfirma
Produzent
Regisseur
Direktor Fotografie
Geschäftsführer
Geschäftsführer
Komponist
Art Producer

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