Allied Irish Bank - "Clean Cuts (30s)"

Rothco, part of Accenture Song

Rothco, part of Accenture Song Dublin 7, Irland

6407

Titel	Clean Cuts (30s)
Agentur	Rothco, part of Accenture Song
Kampagne	Clean Cuts
Werbende	Allied Irish Bank
Marke	Allied Irish Bank
Datum der ersten Ausstrahlung/Veröffentlichung	2015 / 10
Geschäftsbereich	Bank Services, Börsenmakler
Story	Taking a normal Chiswick dry cleaners and installing hidden cameras, Rothco and AIB decided to give consumers something to think about by adding another dimension to the business - a fresh meat butchers counter. Transforming the shop overnight, the new meaty laundry service was aptly renamed ‘Clean Cuts’. Shocked, confused and bemused customers were quite expectedly baffled when they arrived the next day to pick up their dry cleaning, only to be met by a butcher selling sausages and steaks alongside their shirts.
Philosophie	Shake up the business sector and show Owner Managed Businesses just how important a specialist bank with focussed initiatives can be for their business.
Medientyp	Fernsehen
Länge	30 seconds
Soundtrack	Tuba Tutu
Agency Producer	Al Byrnes
Art Director	Rob Murray
Art Director	Jonathan Cullen
Art Director	Barry Smyth
Texter	Jody Ronaldson
Geschäftsführer	Richard Carr
Kundenbetreuer	Lauren McNinney
Strategist	Casey Smyth
Strategist	Patrick Ronaldson
Digital Strategy	Kathleen Healy
Digital Strategy	Daniel Coss
Digital Strategy	Claire O
Produktionsfirma	RAIC Productions
Regisseur	Stu Teehan
Filmproduzent/Produzent	Michael O'Connell
Filmproduzent/Produzent	Dave Davin
Musik	David Tobin
Post-Produktion	RAIC Productions