| Titel | LSTea |
| Agentur | Accenture Song (formerly Kolle Rebbe) |
| Kampagne | LSTea |
| Werbende | Hälssen & Lyon |
| Marke | Hälssen & Lyon |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2015 |
| Geschäftsbereich | Kaffee, Tee, Kakao |
| Ergebnis | Fueled by the desire to demonstrate Hälsson & Lyon’s innovative approach to tea making, this traditional tea company decided to use the appeal of the forbidden to entice select business partners. They developed a very special, very colourful mailing: LSTea. Drawing on the iconic image of its hallucinogenic namesake, stimulating black tea and invigorating substances such as guarana were finely pressed into thin sheets and lovingly adorned with brightly coloured, psychedelic, hand-drawn artwork by six artists from around the world who had been given complete creative freedom. They were only required to use tea as inspiration and fit in the illustrations the title LSTea. Business clients and partners were duly impressed by the innovative design of the product, as it demonstrated the company’s creative thinking. Design-oriented bloggers also discovered the limited edition trip in a cup, introducing a new, young target group to Hälsson and Lyon. |
| Medientyp | Presse & Publikationen |
| Kundenbetreuer | Isabell Wust |
| Executive Creative Director | Sascha Hanke |
| Group Creative Director | Heiko Schmidt |
| Texter | Susanne Härtwig |
| Art Director | Moritz Hake |
| Produktionsfirma | Die Schokoladen |
| Produktionsfirma | AMOS |
| Produktionsfirma | Buchbinderei Zwang |
| Illustrator | Drew Millard |
| Illustrator | Andrew Archer |
| Illustrator | Adam Pobiak |
| Illustrator | Mathis Rebowski |
| Illustrator | Eugenia Loli |
| Illustrator | Tyler Spangler |
| Fotograf | Dirk Weyer |
| Produktionsmanager | Martin Luhe |
| Print Company | RTS Scholz |
| Art Buying | Katrin Grun |