| Philosophie | PONANT, the leading luxury expedition cruise company, is proud to announce the launch of its new corporate campaign, “Nature Is Our Guide”. The campaign aims to promote a more responsible tourism as the core values that guide the company's operations and philosophy. With a strong focus on corporate social responsibility, “Nature Is Our Guide” is embodied by four main actors: Captain, Naturalist Guide, Scientist and Passenger. Through the campaign, written by FRED & FARID Los Angeles, PONANT is committed to providing a unique and responsible travel experience that not only showcases the natural beauty of the destinations visited but also encourages passengers to be active participants in the conservation of the planet. From innovative and eco-friendly ship design to on-board educational programs and sustainable excursions, PONANT works on developing a new tourism model more responsible, more respectful of the environment and the communities it partners with. To accompany the campaign, PONANT has released a brand film that captures the essence of “Nature Is Our Guide”. The film showcases the breathtaking beauty of the destinations visited by PONANT and the unique experiences offered to its passengers, while highlighting the company's commitment to a more responsible tourism. With “Nature Is Our Guide”, PONANT is committed to being a leader in sustainable tourism, demonstrating that luxury and sustainability can go hand in hand. The campaign will launch globally on May 25, and will continue to roll out in 2023 with posters, prints and social activations. |
