| Titel | Spread Love |
| Agentur | FRED & FARID Los Angeles |
| Kampagne | Longchamp X Robert Indiana |
| Werbende | Longchamp |
| Marke | Longchamp |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2023 / 10 |
| Geschäftsbereich | Reisegepäck, Lederwaren, Accessoires |
| Problem | LONGCHAMP X ROBERT INDIANA ICONIC ARTWORK MEETS A UNIVERSALLY BELOVED BAG Longchamp, in collaboration with creative agency FRED & FARID Los Angeles, is celebrating American artist Robert Indiana with a new collection featuring Indiana’s famed LOVE artwork onto its iconic Le Pliage® bag. With shared values of graphic simplicity, inventive design and optimistic colors, the collection and campaign combines the emotional resonance of Indiana’s universal message with the appeal of Longchamp’s Le Pliage®. Robert Indiana played a central role in the development of assemblage art, hard-edge painting and Pop Art with work that explores American identity and the power of language. |
| Medientyp | Internet-Film |
| Länge | |
| Creative Director | Sophie Delafontaine |
| Chief Executive Officer (CEO) | Jean Cassegrain |
| Werbeleiter | Margaux Marshall Albaladejo |
| Werbeleiter | Marie Coumes |
| Chief Creative Officer | Fred & Farid |
| Creative Director | Chelsea Steiger |
| Art Director | Radouane Guissi |
| Art Director | Kiyomi Morrison |
| Agency Producer | Amanda Van Caneghem |
| Etatdirektor | Sarah Silberstein |
| Strategy Director | Eileen Zhao |
| Regisseur | Tom Johnson |
| Regisseur | Sam Johnson |
| Fotograf | Tom Johnson |
| Fotograf | Sam Johnson |
| Produktionsfirma | mini title |
| Produktionsfirma | Actual Magic |
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