Babyshop - "World Without Walls"

FP7/DXB - McCann Worldgroup

FP7/DXB - McCann Worldgroup Dubai, Vereinigte Arabische Emirate

24329

Marke: Babyshop
Länder: Vereinigte Arabische Emirate

Werbende: Landmark Group

Titel	World Without Walls
Agentur	FP7/DXB - McCann Worldgroup
Kampagne	World Without Walls
Werbende	Landmark Group
Marke	Babyshop
Datum der ersten Ausstrahlung/Veröffentlichung	2018 / 5
Geschäftsbereich	Fachgeschäfte
Philosophie	A film on YouTube and Facebook is launching the idea. It follows the journey of a child making his way through an actual world without walls – from his room to his parents’ room to a luxurious Middle East home to a refugee tent to a South Asian home (where a dad is spotted making some morning sandwiches) to an old people’s nursing home and finally, to an orphanage, and beyond. Through the film, Babyshop is encouraging people across the region to share the message of a #WorldWithoutWalls. The brand is also implementing in-store activities, on-ground initiatives, social content as well as a co-creative social media activation to bring #WorldWithoutWalls to people around the region, and around the world too.
Problem	Ramadan is a time of the year when Muslims around the world fast during the day, every day, for an entire month. People wake up, pre-dawn, to eat the morning meal. And they abstain from all food and liquids until dusk. Ramadan serves as a reminder about empathy, tolerance, humanity, unity and togetherness; values that are often forgotten in today’s world beset with prejudice, divisions and walls – both physical as well as emotional. So, this Ramadan, Babyshop, a children’s retailer in the Middle East is inviting people across the Middle East and the world to reconsider accepted thinking and behaviour. In an uncertain time, when the world around us remains divided between “us” vs. “them”, when we’re all building walls between countries, families, neighbours, economic and social statuses and each other, Babyshop is sharing a message of unity during the month of togetherness - but, with a ‘little’ difference; encouraging us to open up our hearts, doors and minds to others by embracing its philosophy of “World Without Walls”.
Medientyp	Internet-Film
Länge	156 seconds
Produktionsfirma	MITRA FILM
Post-Produktion	Abis Studio
Werbeleiter	Ruban Shanmugarajah
Werbeleiter	Deepak Mahnot
Werbeleiter	Mitin Chakraborty
Werbeleiter	Dina Barakat
Creative Director	Tahaab Rais
Regisseur	Mikkel Blaabjerg Poulsen
Direktor Fotografie	Jonas Berlin
Art Director	Tahaab Rais
Texter	Tahaab Rais
Leiter Strategie	Tahaab Rais
General Manager	Nima Askari
Etatdirektor	Vicky Kriplani
Executive Creative Director	Oliver Robinson
Creative Director	Mark Williams
Sänger	Brittin Lane