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Charles Deenen
Charles Deenen
Director, Digital at Source Sound Inc.
Woodland Hills, Vereinigte Staaten von Amerika
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TitelKeep Your Essence 2
Agentur
Kampagne Keep Your Essence
Werbende Dr. Ing. h.c. F. Porsche AG
Marke Porsche
Datum der ersten Ausstrahlung/Veröffentlichung 2024 / 1
Geschäftsbereich Sportwagen
Slogan Change Your Look, Not Your Style.
Philosophie With the world premiere of the fully electric Macan in Singapore, Porsche has kicked off one of the largest product campaigns in its entire history. The Macan, a sporty SUV, is one of the biggest-selling Porsche vehicles. After the successful launch of the Porsche Taycan in 2019, the Macan is now the second fully electric model to be launched by Porsche. The video assets were filmed in Vienna, Sofia and other places, and were directed by James F. Coton. The videos are being shown on digital paid and owned channels with a wide reach. Numerous digital assets were also developed. The international digital flight is accompanied by a range of OOH and advertising motifs. The content for the Macan model pages on porsche.com was also refined by the lead agency Grabarz & Partner and adapted to match the imagery and design of the “Keep your essence” global product campaign.
Medientyp Außenwerbung
Länge
Regie
Produktionsfirma
Chief Marketing Officer (CMO)
Werbeleiter
Werbeleiter
Werbeleiter
Werbeleiter
Werbeleiter
Werbeleiter
Geschäftsführer
Executive Client Service Director
Executive Client Service Director
Etatdirektor
Kundenbetreuer
Kundenbetreuer
Etatdirektor
Junior Account Manager
Direktor Kreation
Lead Creative Specialist
Executive Creative Director
Executive Creative Director
Creative Director
Art Director
Art Director
Senior Art Director
Managing Director Strategy
Strategy Director
Digital Account Director
Managing Partner/Chief Creative Officer
Creative Director Copy Digital
Lead Creative Specialist
Creative Specialist Copy
Senior Art Director
Senior Art Director
Digital Art Director
Digital Art Director
UX/UI
UX/UI
Senior Copywriter
Senior Copywriter
Texter
Managing Partner/Chief Strategy Officer
Strategist
Art Buying/Creative Production
Art Buying/Creative Production
Art Buying/Creative Production
Creative Services
Creative Services
Creative Services
Creative Services
Creative Alliance
Creative Alliance
Medienagentur
Representation
Photoproduction Company WIDE Production
Druck-Produzent
Druck-Produzent
Styling
Hair and Makeup
Post-Produktion
Regisseur
Bild und Kamera
Executive Producer
Produzent
Produktionsassistant
Casting Director
Production Designer HL
Produktionsdesigner
Produktionsdesigner
Videographer
Styling
Lighting
Produzent Post-Produktion
Cutter
Cutter
Cutter
Cutter
Cutter
Cutter
Grad
Grad
Online Supervision
Online Supervision
Nuke Artist
Nuke Artist
Nuke Artist
Nuke Artist
Nuke Artist
Nuke Artist
Motion Graphics
Motion Graphics
Musik
Music Producer
Artists
Tonproduktion
Sounddesigner
Sounddesigner

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