Driveway.com - "Harpist"

Bruiser San Francisco, Vereinigte Staaten von Amerika

1645

Marke: Driveway.com
Länder: Vereinigte Staaten von Amerika

Werbende: Lithia & Driveway

Titel	Harpist
Agentur	Bruiser
Kampagne	Driveway
Werbende	Lithia & Driveway
Marke	Driveway.com
Datum der ersten Ausstrahlung/Veröffentlichung	2022 / 8
Geschäftsbereich	Autohändler
Philosophie	Driveway.com, Lithia & Driveways (LAD) online car retailer, has launched a nationwide broadcast and social campaign featuring visions of customers buying vehicles from wondrous and fanciful settings. Created by agency Bruiser in collaboration with FANCY and Director MAPP, the campaign promises customers the ability to “Buy or Sell a Car from Your Happy Place.” The campaign marks a big step for the nation’s 2nd largest automotive retailer. Though LAD has existed since 1946 and is a mainstay in the S&P 500, Driveway represents the company’s first commitment to building a national consumer brand. “Our manufacturers provide our store network with the air-cover of strong brand advertising.” Celeste continued, “With Driveway, we knew we’d have to do that for ourselves. This meant developing a big, creative brand idea that can serve our business and delight our customers for years to come.” The latest spot in the campaign is a splashy tale in which a surfer shops for a car while riding a giant wave and having her hair brushed by a mermaid. Taking a meditative posture, she explains Driveway’s “totes chill vibes” to a chatty dolphin. Another equally whimsical vision of a Happy Place is set in a magical forest where gigantic cuddly cats and hot cocoa trains are part of a relaxing experience for a laidback dude and an inquisitive talking deer. Both spots used a blend of in-camera and visual effects magic to deliver a blend of comedic timing, sincere performance, and fantastical environments.
Medientyp	Social Media
Länge	15 seconds
Mehr Informationen	driveway.com
Executive Creative Director, Copywriter	Nick Strada
Creative Director, Copywriter	Michael Howard
Agency Executive Producer	Robbie Veltman
Strategy Director	Ian Chee
Strategist	Heather LeFevre
Management Supervisor	Kelsey Zeller
Produktionsfirma	FANCY Content
Regisseur	Steve Mapp
Executive Producer	Morna Ciraki
Geschäftsführer	Robert Wherry
Herstellungsleiter	Oliver van Beek
Direktor Fotografie	Trent Opaloch
Produktionsdesigner	Michelle Foote-Derrick
Redaktionsbüro	Cut+Run
Cutter	Pete Koob
Assistenzredakteur	Stefan Manz
Editorial Company Executive Producer	Deanne Mehling
Editorial Senior Producer	Kristen Jenkins
VFX Company	LIGHT VFX
Founder/VFX Supervisor	Antoine Moulineau
VFX Supervisor	Eric Rosenberg
Chief Operating Officer (COO)	Guillaume Raffi
VFX Producer	Olivia McLean
Head of CG	Raphaël Bot-Gartner
CG Supervisor	Landry de Oliveira
FX Supervisor	Hugo Astesano
Creature Artist	Chloe Roberts
Post-Produktion	Jogger SF
Post Creative Director	Andy Brown
Lead Flame Artist	Brendan Crockett
Flame Artist	Todd Hemsley
Kolorist	Adolfo Martinelli
Color Senior Producer	Jordan Sharon
Color Senior Producer	Katia Nicolova