Titel | Eloquence |
Titel (Originalsprache) | Wortgewalt |
Agentur | DDB Hamburg |
Kampagne | The Weapen |
Werbende | Reporters Without Borders |
Marke | Reporters Ohne Grenzen |
Datum der ersten Ausstrahlung/Veröffentlichung | 2016 |
Geschäftsbereich | Menschenrechte |
Philosophie | To set an example against the violent suppression of freedom of speech, Reporter without Borders (RWB) and the creative agency DDB Hamburg developed THE WEAPEN – the “weapon” for freedom of information. At the beginning of 2016, 144 limited edition pens were produced – symbolising the 144 journalists that were killed pursuing stories in 2015. The pens were made from fired-off bullet casings: the bullets are mounted, engraved and stored in ammunition boxes by hand. A film (attached) documents the production process. THE WEAPEN is available in the RWB online shop: www.reporter-ohne-grenzen.de/shop/100% of the proceeds will be invested in RWB projects. |
Problem | All around the globe, journalists are victims of violence. Just doing research about authoritarian regimes or organised crime can be life-threatening. In 2015, 144 reporters were killed. And with their lives, the principle of freedom of information has been lost. |
Medientyp | Presse & Publikationen |
Länge | |
Geschäftsführer | Fabian Roser |
Creative Director | Jan-Hendrik Scholz |
Creative Director | Nicolas Schmidt-Fitzner |
Art Director | Christian Baur |
Texter | Thimon Machatzke |
Art Director | Eva Schramm |
Art Director | Vitali Wachramejew |
Art Director | Pascal Rößler |
Art Director | Quentin Frémont |
Texter | Nicolas Berg |
Direktor Kundenservice | Sönke Bruns |
Projektmanager | Carolin Sonnenschein |
Executive Creative Director | Fabian Roser |