Burger King - "Charles III – The Burger King"

Grabarz & Partner

Grabarz & Partner Hamburg, Deutschland

Awards

1576

Marke: Burger King
Länder: Deutschland

Werbende: Burger King

Titel	Charles III – The Burger King
Agentur	Grabarz & Partner
Kampagne	Charles III – The Burger King
Werbende	Burger King
Marke	Burger King
Datum der ersten Ausstrahlung/Veröffentlichung	2023 / 4
Geschäftsbereich	Gastätte & Schnellgaststätte
Story	During his state visit we made King Charles III our brand ambassador and testimonial.We offered him something he's been waiting for over 50 years: a royal crown. We redesigned our most important brand asset - our Burger King cardboard crown - intricately and in every detail, so that it resembled the real St Edwards crown. While the whole world watched the King's state visit, we handed out our crowns to waiting fans. Thanks to our unique design especially for this occasion, everyone loved to wear our crown which made great visuals for PR and Social Media. The grand finale: the handing over of the crown to the monarch. The moment when the king was offered the crown was captured by press and spread on numerous channels around the world and on social media. Burger King became a dominant part of the coverage and Charles became our brand ambassador.
Medientyp	Promotion & Events
Länge	120 seconds
Chief Creative Officer	Felix Fenz
Leiter Strategie	Bastian Goldschmidt
Executive Creative Director	Julijus Rebic
Direktor Kundenservice	Wolf Bockelmann
Etatdirektor	Denise Ewald
Creative / Production	Axel Leyck
Creative Director	Robin Seufert
Creative Director	Nicolas Berg
Art Director	Nils Strothoff
Motion Design	Johanna Fastenau
Motion Design	Anindito Waskito
Fotograf	Tim Schulz
Content Creator	Tim Schulz
Fotograf	Tim Gänsler
Content Creator	Tim Gänsler
Creative Services Manager	Christoph Heller
Strategist	Jacoba Möser
Data	Vincent Wilmink
Data	Andrew Santos
Fotograf	Jörg Carstensen