|Titel||Search Racism. Find truth.|
|Kampagne||Search racism. Find truth|
|Datum der ersten Ausstrahlung/Veröffentlichung|
|Geschäftsbereich||Gegen ethnische Diskriminierung|
|Slogan||Search racism. Find truth.|
|Story||After witnessing the hate and inciteful comments the refugee issue was getting in Germany, FCB Zurich partnered with Refugees Welcome to create “Search racism. Find truth.” As of 9am on April 19th, anyone in Germany searching for xenophobic videos on YouTube will first be shown clips in which actual refugees rebut the subsequent prejudices in their very own way: with facts, personal anecdotes, surprising revelations and even humor. Thanks to a complex combination of channel and keyword targeting complemented by the placement of unskippable ads before very specifically selected videos, individuals looking to watch hateful videos will be unable to avoid watching the messages from refugees first.|
|Chief Creative Officer||Dennis Lück|
|Creative Director||Andy Lusti|
|Creative Director Digital||Hanja Baruschke|
|Director of Content||Emanuel Büchler|
|Art Director||Fabian Sigg|
|Art Director||Olivia Schläpfer|
|Art Director||Elgee David Wee|
|Art Director||Lia Bellini|
|Content Director||Marco Frei|
|Client Service Director||Mark Becher|
|Frontend Developer/Designer||Aleksandar Sofranac|
|Director of Communication Strategy||Mark Becher|
|Strategy Director||Mark Becher|
Benjamin has been at BETC since june 2005. He works on high profi...
Following stints some of London’s most creative advertising agenc...
Uncovering what makes consumers tick for more than 15 years.
My passion is to create unconventional meetings of minds, organis...