| Titel | South Carolina |
| Agentur | Leo Burnett |
| Kampagne | Great Tastes of America 2018 |
| Werbende | McDonald's |
| Marke | New York Stack |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2017 / 5 |
| Geschäftsbereich | Gastätte & Schnellgaststätte |
| Story | Friends and colleagues discussing what they are going to have for lunch. One character suggests McDonald’s because he/she is keen to try the ‘Great Tastes of America’ burgers. Just describing the authentically American flavours, the characters begin to transform into their bold American alter egos. A very British sense of ‘mundanity’ remains throughout with neither character reacting to the transformation. By the end, though, both characters have gone totally ‘all out’ American |
| Medientyp | Fernsehen |
| Länge | |
| Agency Producer | Jack Robinson |
| Creative Director | Peter Heyes |
| Creative Director | Matt Lee |
| Produzent | Sam Levene |
| Produzent | Ally Mee |
| Regisseur | Myles New |
| Texter | Laura Randall |
| Creative Director | Chaka Sobhani |
| Etatdirektor | Beth Watts |
| Account Executive | Gracie Smith |
| Board Account Director | Victoria Reiz |
| Kundenbetreuer | Jack Brenman |
| Art Director | Gareth Butters |
| Regisseur | The Bobbsey Twins From Homicide |
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