G-Star - "Say It Witcha Booty"

The Family

The Family Amsterdam, Niederlande

Awards

3695

Marke: G-Star
Länder: Niederlande

Werbende: G-STAR RAW

Titel	Say It Witcha Booty
Agentur	The Family
Kampagne	Say It Witcha Booty
Werbende	G-STAR RAW
Marke	G-Star
Datum der ersten Ausstrahlung/Veröffentlichung	2021 / 9
Geschäftsbereich	Kleidung
Philosophie	Dutch top director Ismael and American director Teddy Cherim, both from production company Pink Rabbit, collaborated on jeans brand G-Star’s latest film – starring Snoop Dogg and featuring the hip hop legend’s new song Say it Witcha Booty. Ismael talks about what went on behind the scenes. On previous occasions G-Star worked with Pharrell Williams, chess star Magnus Carlsen, football club Borussia Dortmund (with its huge fan base) and Formula 1 phenomenon Max Verstappen. This time it was Snoop D-O double G’s turn. Since a couple of years G-Star focuses on the ‘fit’ more than anything. What is the first thing you look at when you try new jeans on – especially women? Right, your ‘booty’. And who’s a connoisseur of booties? Well… exactly. The Family came up with the idea to approach Snoop Dogg, since G-Star worked with a dog in its communication before. It turned out Snoop liked the bespoke brand and was already planning a new album release, that featured Say it Witcha Booty. The stars aligned…
Medientyp	Interaktiv
Länge	90 seconds
Markt	Spanien
Produktionsfirma	Pink Rabbit
Regisseur	Teddy Cherim
Regisseur	Ismael Ten Heuvel
Direktor Fotografie	Pieter Vermeer
Executive Producer	Mireille Lampe
Produzent	Monique van Beckhoven
Produzent	Niels Visser
Agentur	The Family
Executive Creative Director	Joris Kuijpers
Executive Producer	Vanessa Janssen
Senior Producer	Marco van Prooijen
Produktionsfirma	Garlic films
Produzent	Nathan Scherrer
VFX-Künstler	Ton Habraken
Animation	Brian Elstak
Grad	Lauren Sorij
Redaktionsbüro	Mrtn.tv
Tonproduktion	Sauvage Sounds
Schauspieler	Snoop Dogg