| Titel | I Love You |
| Agentur | Insight Communications |
| Kampagne | I Love You |
| Werbende | Seven Up Bottling Company |
| Marke | Hand and Surface Sanitizer |
| Posted | Dezember 2020 |
| Geschäftsbereich | Hygiene, Körper- & Schönheitspflege |
| Story | 2Sure Hand and Surface sanitizer, uncovered the Insight that most Nigeria men, and even across some traditional African societies, were averse to displays of affection and words of affirmation from loved ones. The phrase “I Love You” is almost a taboo and is often received with cynicism and sometimes...awkward silence. Especially by Fathers.This Father's day, 2Sure Hand and Surface Sanitizer sought to recondition the minds of adult Nigerian men, reshaping their responses to the 'L' word. Leveraging the Father's Day celebration, 2Sure also made Nigerians consciously express love to adult male figures in their lives, especially fathers. We encouraged them to Come Clean and Say It... I Love You, Dad. |
| Medientyp | Internet-Film |
| Executive Creative Director | Chuka Obi |
| Creative Director | Jolomi Awala |
| Texter | Segun Ayinla BL, Arpa |
| Texter | Jolomi Awala |
| Art Director | Grillo Adebiyi |
| Regisseur | Toheeb Pfg |
| Regisseur | Rotas J |
| Produktionsfirma | GUAVA Studios LLC |
| Kaufmännischer Geschäftsführer | Jones Bassey |
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