| Titel | I Love You, Dad |
| Agentur | Insight Communications |
| Kampagne | Say It |
| Werbende | Insight Publicis |
| Marke | Insight Publicis |
| Posted | JunI 2020 |
| Geschäftsbereich | Werbeagenturen |
| Story | Most men in traditional african societies are averse to displays of affection and words of affirmation from loved ones. The phrase “I Love You” is almost a taboo and is often received with cynicism and sometimes...awkward silence. Especially by Fathers. This social experiment seeks to recondition the minds of adult Nigerian men, reshaping their responses to the 'L' word. Levaraging the Father's Day celebration, we want to consciously get people to express love to adult male figures, especially fathers. |
| Medientyp | Fernsehen & Kino |
| Länge | |
| Art Director | Grillo Adebiyi |
| Creative Director | Jolomi Awala |
| Texter | Jolomi Awala |
| Executive Creative Director | Chuka Anthony Obi |
| Regisseur | Toheeb pfg |
| Cutter | Toheeb pfg |
| Regisseur | Jason Rotas |
| Texter | Segun Ayinla BL, Arpa |
| Associate Copywriter | Cephas Afolabi |
| Art Director | Toheeb Pfg |
| Art Director | Mayowa Olawole |
| Agency Producer | Kayode Ajayi |
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