| Titel | SAB - Spike Detector |
| Agentur | Geometry Global - New York HQ |
| Kampagne | SAB Spike Detector |
| Werbende | Monwabisi Fandeso |
| Marke | Monwabisi Fandeso |
| Posted | April 2017 |
| Geschäftsbereich | Spirituosen |
| Story | South Africa has the highest rate of rape in the world. Many of these cases are due to the use of "date rape" drugs at night clubs and college campuses. During Sexual Assault Awareness Month and in support of their "Drink Responsibly Initiative", South African Breweries developed The Spike Detector, an innovative solution that turned a traditional bar coaster into a drink spike detection test. This allowed women to instantly check the safety of their drinks against date rape drugs such as GHB and Ketamine. A crisis helpline gave them access to immediate medical assistance should they need it. |
| Medientyp | Integrated Media/360 Activation |
| Länge | |
| Art Director | Claudia Sharbel-Fahry |
| Chief Creative Officer | Howard Smiedt |
| Executive Creative Director | Margarita Karvouniaris |
| Creative Director | Gregory King |
| Director | Marios Nicolettis |
| Chief Creative Officer | Pete Case |
| Creative Director | Anneke Jacobs |
| Editor | Kelly Harding |
| Direktor Fotografie | Mike Bell |
Mehr Projekte
ALLE SEHENThousand Winners
- MARKE:
- RunTour
- AGENTUR:
- Geometry Global
Rain Wi-Fi
- MARKE:
- Tele2 Rain-Powered 4G-Router
- AGENTUR:
- Geometry Global
SAB - Spike Detector
- MARKE:
- Monwabisi Fandeso
- AGENTUR:
- Geometry Global - New York HQ
Salvation Paper
- MARKE:
- Salvation Army
- AGENTUR:
- Geometry Global - New York HQ