RunTour - "Thousand Winners"

Geometry Global

Geometry Global Prague, Tschechien

2795

Titel	Thousand Winners
Agentur	Geometry Global
Kampagne	Thousand Winners
Werbende	RunTour
Marke	RunTour
Datum der ersten Ausstrahlung/Veröffentlichung	2019 / 1
Geschäftsbereich	Kultur, Freizeit & Sport
Philosophie	RunTour, the second most popular running event for amateurs in the Czech Republic, not only wanted to increase participation and generate revenue, but to become the nation’s number one. And with over 90% of amateur runners having no chance at winning a race, RunTour decided to use a little psychology. RunTour reprogrammed all the runners’ RFID tags not only to track each athletes’ time, but also to count how many other runners they overtook – and to reward them accordingly (each overtake became 1% off at the merchandising stands). So, regardless of their position in the race, amateurs were back in competition. Thanks to the marketing investment of just 10 hours of RFID coding, sales shot up by 394%. And with 80% of all participants reported improved performance, registrations for RunTour’s next event have increased by 12%.
Medientyp	Case Study
Länge	90 seconds
Chief Creative Officer EMEA	Howard Smiedt
Creative Director	Julia Dovlatova
Stellvertretender Creative Director	Lluís Rotger Vidal
Creative	Carlos Baer
Art Director	Andrei Didyk
Texter	Kai Granaas
Account Director	Jan Dvorak
Managing Director	Martin Pesta
Executive Director	Iva Welker
Projektmanager	Miroslav Skopek
Projektmanager	Nikola Mrackova