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MARTÍN RIETTI
MARTÍN RIETTI
Director at Landia, Los Angeles
Los Angeles, Vereinigte Staaten von Amerika
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TitelLynx extramaterial
Agentur
Kampagne Indoor Ads
Werbende Unilever
Marke Lynx/Axe (Unilever)
Datum der ersten Ausstrahlung/Veröffentlichung 2021 / 3
Produkt Other FMCG
Geschäftsbereich Badeartikel
Story The first ever indoor campaign was born. In lockdown, Lynx offered to pay people to display one of their branded ads in their homes and then share them with the world through Instagram. After all, millions of people were seeing stuck-at-home selfies and rooms through zoom every day—what if the brand could use those interiors as media, and appear in their backgrounds? Through an online store, we supplied Lynx ads as pillows/stickers/cases/magnets that consumers could order for free. Young Britons’ bedrooms then became branded billboards and their kitchens Lynx commercials, directly connecting the target with our communication, as well as their followers. These guys became paid influencers for a brand they love, which in turn challenged the concept of social media monetisation—now, anyone could be a “Lynx-fluencer”.
Medientyp Case Study
Produktionsfirma
Brand Director
Brand Manager
ASSISTANT BRAND MANAGER
Brand Specialist
Brand Manager
Executive Creative Director
Creative Director
Produktionsleitung
Texter
Creative Teammitglied
Direktor Kundenservice
Account Supervisor
Creative Lead
Art Director
Creative Teammitglied
Social Media Strategie
Planungsleiter
Creative Director
Regisseur
Produzent

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