| Titel | The Homeless Bank Account |
| Agentur | Wunderman Thompson UK |
| Kampagne | The Homeless Bank Account |
| Werbende | HSBC |
| Marke | HSBC |
| Posted | Mai 2021 |
| Geschäftsbereich | Bankwesen, Finanzen, Recht & Versicherung |
| Story | Traditionally, banks require photo identification and proof of address to open an account. But these are documents that many homeless people may no longer have. So, the way in which society’s financial system has been designed means that once you’ve fallen out of it, it’s incredibly hard to find your way back in.At HSBC UK branches, people without a fixed address can now open a bank account using a participating charity’s address as their proof of identity (as long as they are accompanied by a charity caseworker that is). This partnership allows the homeless to reconnect with society and helps break the cycle of financial exclusion.To raise awareness of the service we took to the streets using data to pinpoint locations with the highest levels of homelessness that were also in close proximity to an HSBC UK branch that offered the service. |
| Medientyp | Case Study |
| Länge | |
| Account Executive | Amirah Hajat |
| Creative Teammitglied | Craig Hunt |
| Strategist | Eleanor Metcalf |
| Designer | Graham Channon |
| Creative Teammitglied | James Humphreys |
| Kaufmännischer Geschäftsführer | Claire Chislett |
| Etatdirektor | Luke Thornton |
| Kundenbetreuer | Olivia Taylor |
| Strategy Director | Omar El Gammal |
| Filmproduzent/Produzent | Tom Lawrence |
| Designer | Bryan Riddle |
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