| Titel | Buy the Change |
| Agentur | Dawn |
| Kampagne | Buy the Change |
| Werbende | Triodos Bank |
| Marke | Triodos |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2016 / 12 |
| Geschäftsbereich | Bank Services, Börsenmakler |
| Story | Triodos Bank has a relationship with both businesses and consumers. But the two never meet. If we could create a relationship between those two, the movement of sustainable business will grow. In comes Buy the Change: a label to help like-minded consumers and entrepreneurs find one another. On the consumer side, we will soon launch a digital service that helps people discover sustainable alternatives and change buying patterns bit by bit. On the business side, we offer a platform to promote their sustainable products. Buy the Change has started small, in Amsterdam, where we have begun creating awareness for the label among sustainable entrepreneurs and consumers, through a local campaign. The campaign consists of outdoor, merchandising and events, featuring the first group of entrepreneurs promoting the feel of a movement. This is integrated within a national campaign – on TV, radio, online - that popularizes the idea behind Buy the Change across a wider audience: how and where you spent your euros - and where you don’t - makes a big difference. |
| Medientyp | Fernsehen |
| Länge | |
| Art Director | Marjolein Huisinga |
| Texter | David Snellenberg |
| Texter | Donald Nolet |
| Designer | Reza Harek |
| Designer | Martijn de Beurs |
| Fotograf | Mounir Raji |
| Strategist | Maarten Nefkens |
| Regisseur | David Eilander |
| Werbeleiter | Roel Welsing |
| Werbeleiter | Ewa Skotnicki |
| Medienagentur | ZenithOptimedia |
| Creative Director | Marjolein Huisinga |