Marjolein Huisinga
Operations Lead at Dawn
Amsterdam, Niederlande
TitelSix Minute Stories
Agentur
Kampagne Six Minute Stories
Werbende Zorg en Zekerheid
Marke Zorg en Zekerheid
PostedAugust 2018
Geschäftsbereich Andere
Story Reading fiction for just 6 minutes can lower your stress levels up to 68%, according to a study. Dutch health insurer Zorg en Zekerheid wanted to help the stressed-out millennial generation. So it launched its own publishing imprint: Six Minute Stories. Young, popular writers were asked to write stories that clear your head in just 6 minutes. The books were designed in the familiar shape of a smartphone, but they were only available physically. No distractions, less stress, just a good read.
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Digital Agency Nok Nok Studio
Executive Creative Director David Snellenberg
Strategy Director Maarten Nefkens
Creative Director Ward Graumans
Art Director Sharon de Graaf
Copywriter Mees Ubachs
Art Director/Designer Reza Harek
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Creative Producer Ynske Postma
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PR Director Sarah Hagens
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Illustrator Sue Doeksen
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Sound Designer Feike de Wit
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Website developer Jim Haakman
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