Lavazza - "More Than Italian"

VML Italia

VML Italia Milan, Italien

Awards

12490

Marke: Lavazza
Länder: Italien

Werbende: Lavazza

Titel	More Than Italian
Brief	A tourist steps into a bar in Italy and asks for "a real Italian coffee". Cut to a series of reactions, as people around the world offer their opinions on what she might mean. Espresso? Cappuccino? Mocha? When we return to the bar, the woman is offered a Lavazza: the real Italian coffee, however you take it.
Agentur	VML Italia
Kampagne	More Than Italian
Werbende	Lavazza
Marke	Lavazza
Datum der ersten Ausstrahlung/Veröffentlichung	2018 / 10
Geschäftsbereich	Kaffee, Tee, Kakao
Story	The story starts in Italy, in a bar, and takes life from the question of a tourist that asks the bartender to taste the “real Italian coffee”. The question causes an intriguing and funny effect where characters from different parts of the world suggest the answer to the woman’s question. The chain closes in the café from the beginning where the bartender reveals that the true Italian coffee is Lavazza.
Medientyp	Fernsehen
Länge	61 seconds
Head of Marketing Communications	Carlo Colpo
Werbeleiter	Maddalena Lembo
Advertising Specialist	Luigino Finelli
Executive Creative Director	Francesco Poletti
Creative Director, Copywriter	Rafael Genu Faria
Creative Director/ art director	Cristian Comand
Senior Art Director	Francesco Sgritta
Art Director	Elena Fontani
Managing Director/Client Lead	Veronica Pagani
Etatdirektor	Valeria Pedrazzini
Head of Strategy	Luigi Accordino
Agentur TV-Produzent	Elisa Simi
Executive Producer	Annalisa DeMaria
Produzent	Alessandro Naboni
Produzent	Viola Luzardi
Produktionsfirma	Movie Magic International SRL
Regisseur	Ali Ali
Direktor Fotografie	Yves Senhaoui
Music Prod Company	2WEI Music
Post-Produktion	Post Atomic
Post Production Coordinator	Francesca Nussio
Medienagentur	Wavemaker Hungary