National Accident Helpline - "Ben "

The Corner

The Corner London, Großbritannien

8258

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: National Accident Helpline
Länder: Großbritannien

Werbende: National Accident Helpline

Titel	Ben
Agentur	The Corner
Kampagne	When it’s wrong, make it right.
Werbende	National Accident Helpline
Marke	National Accident Helpline
Datum der ersten Ausstrahlung/Veröffentlichung	2017 / 6
Geschäftsbereich	Öffentliche Sicherheit & Gesundheit
Story	June 12th: Today National Accident Helpline launch their re-brand campaign – ‘When it’s wrong, make it right.’ Developed by The Corner London, the new campaign shows – in amongst the media noise of ‘compensation culture’ and ‘ambulance chasing’ – that National Accident Helpline is a very different kind of service, purely helping people who have been injured in accidents that feel wrong. Supporting the new positioning is a refreshed logo, brand identity and comms campaign, all done by The Corner. Central to this is new TV advertising, which features actual calls from previous claimants, while the whole screen gradually turns from red to teal – a dramatization of moving from ‘wrong’ to ‘right’, using the brand’s new colours. The intention is to provide an honest demonstration of the impact personal injuries can have on people’s lives, as well as the compassion and expertise that National Accident Helpline provides.
Medientyp	Fernsehen
Länge	30 seconds
Produktionsfirma	Rogue Films
Client Director	Sue Carey
Creative Director	Tom Ewart
Produzent	Maddy Easton
Strategist	Ollie Gilmore
Account Service	Lizzie Clayton
Produzent	Kristie Girvan
Regisseur	Tom Barbor-Might
Creative Teammitglied	Jack Denyer
Creative Teammitglied	Niall Kerry
Client Director	Debbie Britton
Sounddesigner	Alex Wilson-Thame
Sounddesigner	Lawrence Kendrick
Sounddesigner	Graeme Elston
VFX-Künstler	Mark Holman-Harris