East West Supermarket - "Embarassing Plastic Bags"

Rethink Communications Inc.

Rethink Communications Inc. Vancouver, Kanada

2618

Titel	Embarassing Plastic Bags
Brief	We all forget our reusable bags from time to time. In an effort to make customers think twice about absent-mindedly taking a single-use bag, the agency worked with East West Market to redesign its plastic bags. All the new bags looked as though they'd come from other, more embarrassing stores. Through the power of design (and bag shaming), the agency and store we were able to spark a worldwide conversation about single-use plastic.
Agentur	Rethink Communications Inc.
Kampagne	Embarassing Plastic Bags
Werbende	East West Supermarket
Marke	East West Supermarket
Posted	November 2019
Geschäftsbereich	Fachgeschäfte
Story	We all forget our reusable bags from time to time.In an effort to help customers think twice about absentmindedly taking a single-use bag, we worked with East West Market to redesign their plastic bags. We created new bags that look like they come from other, more embarrassing stores.Through the power of design (and potential embarrassment), we were able to spark a conversation around the world about single-use plastic.
Problem	Specialty Grocery Store in Vancouver, British Columbia.
Medientyp	Case Study
Creative Director	Leia Rogers
Creative Director	Ian Grais
Creative Director	Chris Staples
Art Director	Sheldon Rennie
Texter	Thom Peters
Texter	John Eresman
Designer	Sheldon Rennie
Filmproduzent/Produzent	Kerry Bhangu
Strategist	Darren Yada
Strategist	Aliz Tennant
Strategist	Samantha Cheng
Kundenbetreuer	Tianna Fung