Titel | The Love Collab |
Agentur | Rethink Communications Inc. |
Kampagne | The Love Collab |
Werbende | Kraft Heinz / McCain Foods Canada |
Marke | Heinz / McCain |
Posted | November 2022 |
Geschäftsbereich | Mayonnaise, Ketchup, Senf |
Story | Heinz has been the leader in condiments for 150 years. McCain sells 1 in 4 fries on the planet. Both brands share a similar strategy - to reinforce their iconic status. It is only fitting to celebrate them as one of the world’s most iconic power couples: fries & ketchup. We paired up for the most romantic Valentine’s Day partnership on earth. |
Medientyp | Case Study |
Chief Creative Officer | Aaron Starkman |
Executive Creative Director | Leia Rogers |
Executive Creative Director | Mike Dubrick |
Stellvertretender Creative Director | Grace Cho |
Art Director | Grace Cho |
Stellvertretender Creative Director | Jake Hope |
Art Director | Jake Hope |
Stellvertretender Creative Director | Cam Spires |
Texter | Cam Spires |
Stellvertretender Creative Director | Geoff Baillie |
Texter | Geoff Baillie |
Stellvertretender Creative Director | Karine Doucet |
Writer | Karine Doucet |
Leiter Strategie | Sean McDonald |
Strategy Director | Darren Yada |
Strategist | Julian Morgan |
Filmproduzent/Produzent | Claire Khan |
Filmproduzent/Produzent | April Haffenden |
Filmproduzent/Produzent | Yogi Omar |
Filmproduzent/Produzent | Keegan Shay |
Fotograf | Clinton Hussey |
Studio Artist | Jonathan Cesar |
Cutter | Thomas McKeen |
Cutter | Nigel McGinn |
Cutter | Taylor McWade |
Cutter | Leigh ONeill |
Props | Nick Melchin |
Props | Lynne Gonzaga |
Etatdirektor | Sarah Riedlinger |
Kundenbetreuer | Elsie Blackman |
Kundenbetreuer | Michelle Rupisan |
Etatdirektor | Karlee Bedford |
Etatdirektor | Kai de Bruyn Kops |
Kundenbetreuer | Emily Anzarouth |