Christopher Follett

I believe we are at a point in time where brands and people are ready for something new. Mobility and conversational user interfaces are changing the way we interact with the world, yet most brands today only provide a smaller version of their website to customers’ mobile devices.

The convergence of machine learning, artificial intelligence and natural language processing will dramatically enhance a brand’s ability to satisfy customer needs—delivering personalized content and functionality, simply by asking for it.

This belief shapes the work that I do everyday as the Executive Creative Director at Razorfish and comes from years of experience working at the forefront of how creative, experience and technology can chart new courses for businesses and brands.

Today, as the Executive Creative Director of Razorfish in the West I oversee a diverse group of creative, experience and technical talent. In the past thirteen years, I have focused on building our creative capability as well as the client roster and business in San Francisco, Los Angeles, Seattle and Portland. This has included creating new ways for brands to capture their customer’s heart’s and minds through innovative digital experiences for Honda, Visa, Intel, T-Mobile, Sony, Microsoft and many, many others. My teams are focused day in and day out on using creative and technology to change the way customers and brands interact.

This has made Razorfish in the West a powerful source of creativity across the company. Additionally, the innovations that my team and I have built are now being used across the Publicis network and are a proof point to the power of digital and its ability to drive new levels of engagement with customers and brands.