DNB - "Just a Girl"

Try Reklamebyrå

Try Reklamebyrå Oslo, Norwegen

1900

Marke: DNB
Länder: Dänemark

Werbende: DNB Bank

Titel	Just a Girl
Agentur	Try Reklamebyrå
Kampagne	Just a Girl
Werbende	DNB Bank
Marke	DNB
Datum der ersten Ausstrahlung/Veröffentlichung	2021 / 11
Geschäftsbereich	Bank Services, Börsenmakler
Philosophie	Since 2019, Norwegian bank DNB has been on a campaign to close the gender gap in the world of investing. The first two films were set to Beyoncé and Robyn, respectively, and for the third film of the campaign, DNB presents yet another musical female powerhouse with the soundtrack of Gwen Stefani and No Doubt's classic "Just a Girl". Directed by Fiona Jane Burgess, produced by Bacon and made with Try as agency, the film portrays a wide variety of female investors in a fictitious stock exchange, pointing to the fact that the number of Norwegian female investors has gone up 160 percent since 2019 (when the #GirlsInvest campaign began). The empowering lyrics of "Just a Girl" paired with the track's classic riff and a dynamic, constantly moving array of colorful visuals give the spot a powerful and purposefully hectic feel, inviting women from all walks of life to join the world of investing.
Medientyp	Interaktiv
Länge	70 seconds
Soundtrack	"Just a Girl" No Doubt
Regisseur	Fiona Jane Burgess
Direktor Fotografie	Andreas Bjørseth
Produzent	Magne Lyngner
Agentur	Try Reklamebyrå
Produzent Post-Produktion	Eli Mari Sandal
Cutter	Joanna Lewandowska
Redaktionsbüro	OKEY studio
Sounddesigner	Christian Schaanning
Grad	Julien Alary
Leitung Musik	Goran Obad
Creative Teammitglied	Caroline Riis
Creative Teammitglied	Eirik Sørensen
Creative Teammitglied	Nicklas Hellborg
Creative Teammitglied	Thea Bjørndahl Iversen
Account Executive	Kristina Skogen
Kundenbetreuer	Vilje Mohn
Werbeleiter	Pia Svard
Werbeleiter	Mette Olsen
Produktionsfirma	Bacon OSL