| Titel | The Proud Forecast |
| Brief | On the first day of Pride, TV 2 went live with an unprecendented weather report - live on the evening news. During the editorial broadcast, the presenter announced a special weather forecast - rainbows all across the country for the duration of the upcoming Pride week.With zero media spend, TV 2 surprised the nation with an important and bold celebration of gay rights – during prime time on national television. The stunt was aired during the evening news on Norway’s biggest commercial TV channel, and was also subsequently shared on their online platforms.By turning the actual live news broadcast into our media channel for spreading awareness and support for the LGBTQIA+ community, we sent a clear message that it’s time for the whole country to embrace Pride and what it represents. |
| Agentur | Try Reklamebyrå |
| Kampagne | The Proud Forecast |
| Werbende | TV 2 Denmark |
| Marke | TV 2 National news broadcast |
| Posted | November 2022 |
| Geschäftsbereich | Firmens-/Institutionnelle Kommunikation |
| Story | 2022 marks the 50-year anniversary of decriminalisation of homosexuality in Norway. Even though our country has come a long way, there is still recent violent evidence that proves that support for Pride is more important than ever.TV 2 is Norway’s biggest commercial channel, and have for decades broadcasted the evening news to the entire population.As a trusted voice in the Norwegian community, TV 2 wanted to mark this special anniversary by showing their undivided support for Pride. |
| Medientyp | Case Study |
| Art Director | Eirik Sørensen |
| Texter | Caroline Riis |
| Kundenbetreuer | Marte Heiersted |
| Rebecka Taule | |
| Tonstudio | Kim M. Jensen |
| Motion Producer | Marianne Kvaale Jenssen |
| Client | Marianne Eskeland |
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