Titel | The Trash Collection 2021 |
Agentur | Try Reklamebyrå |
Kampagne | The Trash Collection 2021 |
Werbende | IKEA |
Marke | IKEA |
Posted | November 2021 |
Geschäftsbereich | Einzelhandel, Vertrieb & Gastättengewerbe |
Story | Every year in Norway alone, over 3 million pieces of furniture are thrown away. Many of them from IKEA. As the champion of affordable products, IKEA furniture is therefore also seen as disposable - often ending up in the trash without good reason.So we addressed it head on. Through a brutally honest campaign, we went out and found real IKEA furniture that had been thrown away. We captured and collected actual IKEA “trash”; abandoned on the street, thrown at the dump and left behind at the beach. The furniture became an actual IKEA collection and the heroes of our campaign: The Trash Collection 2021. We gave the furniture a few spare parts and a wash, before putting them up for sale in IKEAs new second-hand stores - demonstrating how little it takes to give furniture a new life. |
Medientyp | Fernsehen |
Leitung Musik | Apollo Music |
Produktionsfirma | Aparent |
Creative Teammitglied | Eirik Sørensen |
Creative Teammitglied | Caroline Riis |
Etatdirektor | Trond Sandø |
Projektmanager | Marte Heiersted |
Designer | Jeppe Gjesti |
Adviser | Cecilie Helsvig |
Produzent Digital | Erik Teigland |
Regisseur | Niels Windfeldt |
Regisseur | Kavar Singh |
Fotograf | Niels Windfeldt |
Direktor Fotografie | Oskar Dalsbakken |
Filmproduzent/Produzent | Aleksander Aurdal |
FAD | Laura Ugolini |
Cutter | Henrik Pedersen |
Leitung Musik | Thore Garberg |
Marketing Manager | Frode Ullebust |
Marketing Communication Manger | Tobias Lien |
Marketing Communication Specialist | Kristin Berge Jahr |
Media Lead | Ulrikke Dahl |
Online Artist | Sindre Hammersbøen |
Grading/Online | Joakim Rissveds |
Ton | Andreas Waag Martinsen |
Online Content Specialist | Susanne Reinertsen |
Online Content Specialist | Beverley Getz Ivin |
Integrated Media Manager | Åse-Marit Christensen |
Casting | Hannah Foldøy |
Produktion | Alexei Moke |
Produktion | Espen Saur |
BTS Photography | Espen Saur |
Gaffer | Levi Gawron |
Props | Alexei Mokel |
Stellvertretender Creative Director | Vic Bath |
Stellvertretender Creative Director | Dan Cummings |
Design Director | Jeff Watkins |
Designer | Jeff Watkins |
Designer | Rasna Jaswal |
Agency Producer | Kathryn Brown |
Agency Producer | Laura Dubcovsky |
Kundenbetreuer | Rob Feightner |
Account Management Team | Matt Sinuita |
Account Management Team | David Trembley |
Account Management Team | Allison-Diaz Mercado |
Strategy Team | Shaunagh Farrelly |
Strategy Team | Spencer MacEachern |
Werbeleiter | Melanie Somerville |
Werbeleiter | Brandon Durmann |
Grafik-Designer | Elise Eik Ismar |