Daniel Upputuru
Regisseur at Chrome Pictures
Mumbai, Indien
Titel#EpicDreamsOf21 (Making Of)
Agentur
Kampagne #EpicDreamsOf21
Werbende Samsung
Marke Galaxy S21 Ultra 5G
Datum der ersten Ausstrahlung/Veröffentlichung 2021 / 7
Geschäftsbereich Handies & Pagers
Slogan 1 epic shot. 21 crops captured
Philosophie They say, a picture is worth a thousand words. We say, a picture is worth many pictures! Cheil WW India launches an epic campaign for Samsung that showcases the prowess of Galaxy S21 Ultra 5G and its revolutionary 108MP pro-grade camera. Introducing #EpicDreamsOf21: For the first time ever, one can witness 21 unique high-resolution dream shots captured in one epic shot! Conceptualised by Cheil India, it brings 21 epic dreams to life like never before. Our insights showed dreams of our consumers this year were very different from any other year. Simple things in life like going outdoors, eating at a restaurant, hugging a loved one, travelling, family get together and celebrations, all of which were once normal had turned into dreams. Dreams that are actually 21 different stories, all captured in one shot. With the highest resolution possible on a smartphone, Samsung Galaxy S21 Ultra 5G camera lets one take an epic photo in such detail that you can crop multiple shots with true-to-life details and hues. The vision of the campaign has been brought to life by award-winning film Director Daniel Zenas Upputuru and shot by ace photographer Avani Rai. The campaign epitomises a one-of-its-kind experience for Samsung consumers through its unrivalled picture quality and luxurious design
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