Currently, Patricia is developing a broader role as Head of Strategy and Business Development for Publicis One in Portugal, with a holistic and integrated approach across Media and Creative. She has around 20 years experience across Publicis Groupe.
Her career started as Media Planner at Leo Burnett, moving to a strategic role for Global brands.
Founder of Starcom & Mediavest offices in Lisbon, she has been playing a role of leading communication and media strategies for global clients, across a large categories portfolio for brands as Levi’s, Kraft, Samsung, Fiat Group (FCA) Heineken and others.
As Director of Human Experience Strategy, in the past years, and based in Lisbon, Patricia has also developed global roles, as part of Global product Committee, Developer and trainer of Strategic Tools and Frameworks for Starcom Network and Regional Coordinator (South Europe) for Global Brands.
Patricia has a degree in PR & Advertising and later took a post-degree in Sociology.