Alexandra Ouzilleau
Global Head of Entertainment Partnerships at Havas Media Group
Paris, Frankreich
Zusammenfassung
DIGITAL - ENTERTAINMENT - MEDIA - INTERNATIONAL
Expertise in the Entertainment and Media industry.
Result-oriented executive with a digital business development, international and general management experience.
Proven results in expanding a great domestic digital model to a multi-territories success. By building teams, forging relationships with key actors locally, developing cross-media marketing and content strategy, audience acquisition, audience monetization, strategic partnerships, monitoring budgets and revenues.
Specialties: General Management • Business Development & New Launches • Team Building and Management • Marketing Strategy • International Expansion • Online advertising • Audience acquisition (SEO, SEM, SMO) • Product Strategy
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Positionen
Global Head of Entertainment Partnerships
Havas Media Network
Global
April 2015 - Derzeit hier (9 Jahre)
Digital & Media Consultant
OLETTA PRODUCTIONS (co-founder)
Frankreich
September 2014 - Derzeit hier (9 Jahre 7 Monate)
COO/DG - International
ALLOCINE
Frankreich
2013 - 2015 (2 Jahre)
Track records:
• Leading AlloCiné (allocine.com : First Cinema and TV Series digital platform) from a French company to a successful international company
• Manage a multi-territories team: 4 people at Paris Headquarters and 50 people abroad
• 4 countries profitable (Brazil, Germany, Spain, Turkey) and audience leaders on their digital market: adorocinema.com, filmstarts.de, sensacine.com, beyazperde.com)
• Leading AlloCiné (allocine.com : First Cinema and TV Series digital platform) from a French company to a successful international company
• Manage a multi-territories team: 4 people at Paris Headquarters and 50 people abroad
• 4 countries profitable (Brazil, Germany, Spain, Turkey) and audience leaders on their digital market: adorocinema.com, filmstarts.de, sensacine.com, beyazperde.com)
VP- International development
ALLOCINE
Frankreich
June 2007 - December 2012 (5 Jahre 6 Monate)
• Defined go-to-market strategy (organic/ M&A)
• Open offices, recruit teams, launch of websites & Apps : Brazil, Germany, Spain, Turkey, UK, Canada
• Replicated the successful audience and business model of AlloCiné in each country. Adapting to local specificities (Brand awareness, Marketing strategy, Content, Social media...), forging strong relationships with key actors of Digital and Entertainment Industry.
• Open offices, recruit teams, launch of websites & Apps : Brazil, Germany, Spain, Turkey, UK, Canada
• Replicated the successful audience and business model of AlloCiné in each country. Adapting to local specificities (Brand awareness, Marketing strategy, Content, Social media...), forging strong relationships with key actors of Digital and Entertainment Industry.
Head of the Digital Agency CIS
ALLOCINE
Frankreich
September 2003 - May 2007 (3 Jahre 8 Monate)
• Web: managing portals of the main cinema actors, Cannes Film Festival, Cannes Market, Unifrance, several film distributors. Define online marketing strategy for films distribution.
• Mobile: exclusive production of Cinema content for the leading FAI Orange (Cinema section, Mini-sites, video programs)
• Mobile: exclusive production of Cinema content for the leading FAI Orange (Cinema section, Mini-sites, video programs)
Web & Mobile projects Management
ALLOCINE
Frankreich
August 2000 - August 2003 (3 Jahre)
• Web : creation of the TV Series section, conception of the first internal video player, creation of Canal Plus first VOD test portal, project developments for audience acquisition
• Mobile: designed AlloCiné service for SFR, Bouygues, Orange
• Mobile: designed AlloCiné service for SFR, Bouygues, Orange
Marketing / Communication Management
IBM
Frankreich
1998 - 2000 (2 Jahre)
• PR: established the internet/e-business strategy launched by IBM
• Event: worked closely with PUBLICIS agency to manage internal and external events (M&A)
• Internal Communication: made IBM employees use Internet in their daily work
• Event: worked closely with PUBLICIS agency to manage internal and external events (M&A)
• Internal Communication: made IBM employees use Internet in their daily work
Press officer
GAUMONT TELEVISION
Frankreich
March 1997 - March 1998 (1 Jahr)
• PR for TV productions (TV Movie, Series, Documentaries)
Marketing and Communication
TC TRANSCONTINENTAL
Frankreich
1995 (1 Jahr)
Training period : working with the Communication and Marketing Director
Ausbildung
Master's Degree Mass Media : Law & Communication / Droit et Administration de l'Audiovisuel
2003 - 2005 (2 Jahre)
Master's Degree Marketing & Communication
1994 - 1996 (2 Jahre)
Bi-DEUG (two years university degree) Economics & German language
1991 - 1993 (2 Jahre)
