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Lucy Bennett
Lucy Bennett
Influencer Lead at BBDO NY
Vereinigte Staaten von Amerika
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TitelLive Looper
Agentur
Kampagne Downtown Records
Werbende Downtown Records
Marke Downtown Records
PostedApril 2018
Produkt The Academic
Geschäftsbereich Unterhaltungselektronik & Audio- und Videogeräte
Story When you stream on Facebook Live, it takes some time before the video pops up on your page. So you can create an infinite loop effect by filming your own Facebook page. The Academic made creative use of this quirk by introducing different layers of a song one by one. The whole recording was live and had to be performed spotlessly in a single take, otherwise every mistake would be repeated indefinitely.
Story (Originalsprache) In an era of bedroom rockers, The Academic are super tight live musicians– so we pursued a unique twist on their live performance. We discovered that when you stream on Facebook Live, it takes some time before the video pops up on your page. And that you can create an infinite loop-effect by filming your own Facebook page during that live stream. After an intense R&D phase, we successfully turned Facebook Live’s delay into an audio and visual loop sampler - precise enough to loop the song. We rearranged every instrument on the single to fit the length of Facebook’s delay and introduced all the different layers one by one. The whole recording was live and had to be performed spotlessly in a single take, every mistake would be repeated indefinitely.
Medientyp Andere
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Chief Creative Officer
Chief Creative Officer
Executive Creative Director
Creative Director
Creative Director
Director of Integrated Production
Senior Producer
Associate Producer
Communication Planner
Kreative Technologie
Influencer Manager
Intern
Produktionsfirma
Regisseur
Herstellungsleiter
Behind the Scenes
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