UK Black Pride - "Chole"

Proximity London

Proximity London London, Großbritannien

6445

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: UK Black Pride
Länder: Großbritannien

Werbende: UK Black Pride

Titel	Chole
Agentur	Proximity London
Kampagne	Keep the noise up
Werbende	UK Black Pride
Marke	UK Black Pride
Datum der ersten Ausstrahlung/Veröffentlichung	2018 / 7
Geschäftsbereich	Gemeinnützige Organisationen
Philosophie	To celebrate this year’s UK Black Pride, which takes place on 8 th July at Vauxhall Pleasure Gardens, UK Black Pride and Proximity London have come together to create a nationwide campaign titled ‘Keep the noise up’. The integrated campaign will go live on Tuesday 26 th June and aims to raise awareness of the annual festival — Europe’s largest celebration for African, Asian, Latin American, Middle Eastern and Caribbean-heritage LGBT+ people, and their friends and allies. In addition to acting as a call to action, it will serve as a reminder to the plight still felt by many within the community and to encourage people to ‘Keep the noise up’ as they continue the fight for equality. Created by Proximity London, the campaign will include a hero 60” film, which will be supported by OOH and social media. The film was directed by up-and-coming talent Nadira Amrani, a rising star whose work was recently shown at the V&A and in i-D. The film features a range of prominent individuals from across the community, including UK Black Pride’s co-founder and executive director, Phyll Opoku-Gyimah, and West End star Layton Williams, who have come together to recite empowering quotes from prominent historical icons. The quotes are performed against a backdrop of striking imagery, depicting powerful portraits celebrating queer people of colour. Each quote, or part of a quote, is recited by a different activist and ultimately forms one united voice.
Medientyp	Case Study
Länge	54 seconds
Editor	Trim Editing
Client Lead	Aaron Carty
Strategy Lead	Paul Dazeley
Strategic Support	Chloe McMahon
Creative	Neil Williamson
Creative	Alex Buchanan-Dunlop
Executive Creative Director	John Treacy
Design	Elsie Hoskin
Design	Agnes Wanat
Agency Production	Kate Duncan
Agency Production	Angela Zabala
Agency Production	Aidan Moran
Project Management	Charlotte Powell
Project Management	Faye Hetherington
Project Management	Alice Kenyon
Social insights and data	Sara Parrish
Director	Nadira Amrani
Producer	Georgia Rose
Direktor Fotografie	Jack Wilkinson
Colourist	Kai Van De Beers @ MPC
Sound Mix and Design	Iain Grant
Art Director	Laura Little
Assistant Director	Andrea Armada
Steadicam Op	Jake Whitehouse
Camera Assistant	Toby Goodger
Camera Assistant	Harry Goodger
DIT	Chloe Thorne
Gaffer	Romane Forster
Spark	Tomasz Wojciechowski
Sound Recordist	Stephen Lee
Hair and Makeup	Gaby Winwood
Art Assistant	Megan Nixon
Runner	Archie Holloway
Thanks to	One Stop Films
Thanks to	Prolight
Thanks to	Dark Arts Coffee
Thanks to	The Truman Brewery
Thanks to	Hackney Film Council